jobs at
.
Digital Marketing Manager
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
We are developing the market with a world class marketplace and automated fundraising service and website and we love to work with young talent.
If you are a senior student and interested in this position, we are happy to consider your application for full or part time work.
Responsibilities
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Working experience in digital marketing
- Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Optimising landing pages and user funnels
- A/B and multivariate experiments
- Good knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimising Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement